 Digital Media - Advertising and Marketing Insights
Synopsis
Spending on advertising using digital media channels will grow to around 15% of overall worldwide advertising spending in the next couple of years. While the economic downturn initially impacted upon the growth of overall advertising spending; in 2011 there are signs of recovery with online advertising continuing to grow and the ever popular TV advertising rebounding. Digital marketing remains a growth area, as marketers shift towards new advertising methods at the expense of traditional formats.
This report provides an overview and analysis of Digital Media marketing with a focus on two of the key digital advertising platforms - Internet and Mobile. The report is designed to provide current observations which may assist investors, analysts and industry participants in making investment and business decisions.
Last Update: 8 Mar 2011 Number of Pages: 11
Single User: USD $75.00 ex-GST View Table of Contents
Digital Media - Social Networks & UGC
People naturally want to communicate, and the Internet has always provided a forum for User Generated Content, from the early bulletin boards to today's video blogs that allow for new levels of interaction. In recent times social networking has been dominated by industry leaders MySpace and Facebook. Other competitors are also scrambling to capture market share and social network services also evolving and looking at further innovations to maintain users' attention. Mobile social networking services are also in development. In 2009 the economic downturn is expected to impact upon advertising spend on this sector. This report provides an overview and statistics on the growing phenomenon of blogging and social networking services, including a discussion of its impact on traditional media. Further information on online video media is available from a separate report.
Last Update: 25 Feb 2009 Number of Pages: 15
Single User: USD $70.00 ex-GST View Table of Contents
Smart Cities, Buildings and Communities
Synopsis
The concept of smart communities is based on intelligent infrastructure such as broadband (FttH) and smart grids, so that connected and sustainable communities can be developed. However, before these smart communities can be built, trans-sector policies and strategies need to be developed.
They can't be built from the current silo structure that dominates our thinking; but require a holistic approach which includes environmental issues such as self sufficient energy buildings, energy exchanges for renewable energy and e-cars, delivery of e-health, e-education, e-government services as well as digital media and internet services.
This report discusses and provides examples of some of the developments taking place around the world towards building smart cities and communities.
Last Update: 17 Jun 2011 Number of Pages: 23
Single User: USD $75.00 ex-GST View Table of Contents
Technology - Audio-Visual Coding 1 - MPEG 1 and MP3
We discuss MPEG-1 and MPEG-2 audio compression (coding) and major non-MPEG audio coding systems including Real Audio, Windows Media and Vorbis. A detailed explanation of the internal mechanism of MP3 (MPEG-1 Audio Layer III) compression serves as a basis for understanding MP3pro and all other perceptual audio codecs, including Advanced Audio Coding (AAC).
Last Update: 14 Feb 2006 Number of Pages: 18
Single User: USD $75.00 ex-GST View Table of Contents
Technology - Audio-Visual Coding 2 - MPEG 2 AAC and Video
We discuss Advanced Audio Coding and how it improves on MP3. We explain enhancements to both AAC including Spectral Band Replication, Parametric Stereo and Scalable Lossless Coding. We discuss HILN parametric audio coding and voice compression algorithms including CELP. We also explain the process of MPEG-2 video compression, which is the basis of almost all digital television systems.
Last Update: 14 Feb 2006 Number of Pages: 18
Single User: USD $75.00 ex-GST View Table of Contents
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